Gluten-free granola, bars and porridge. Real reviews, repeat customers, a product that sells itself. Time the ads matched.
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02 — Where You're At
Where You're At
You're already spending $10K/month on Meta. The question isn't whether to advertise - it's whether every dollar is working.
$10K
Monthly Meta spend
B2C
Direct to consumer, all of Australia
5★
Reviews across the range
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02 — What We'd Do
Four Things We'd Fix First
Most accounts at this spend level have the same three problems. Here's how we'd address them.
Campaign StructureStop wasting budget
Problem
Blended funnel with no separation
Cold audiences getting warm budget
Audience overlap killing efficiency
Action
Separate prospecting, retargeting and retention
Clean exclusions across all campaigns
Budget allocated by funnel stage
Creative TestingFind what converts
Problem
Same 2-3 creatives running for months
No testing framework in place
Can't attribute results to creative
Action
Monthly creative brief
Structured A/B testing
Scale winners fast
RetargetingConvert warm traffic
Problem
Same ad to all retargeting audiences
No sequence, no segmentation
Past buyers getting retargeted
Action
Segment by behaviour: viewed, cart, checkout
Different creative per segment
Buyer exclusions applied
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03 — What You Get
Hands-On, Every Month
No account managers who just forward reports. Someone in your account every week making decisions.
Full account audit
Campaign restructure and build
Weekly optimisation
Monthly creative brief
Monthly performance report
Dedicated account manager
Pixel and tracking check
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04 — Investment
Simple Pricing. No Surprises.
One flat fee. No percentage of spend, no setup costs, no lock-in. This is a reduced introductory rate — we're confident once you see the results, you'll want to grow with us.
What
Cost
Notes
Meta Ads Management
$1,500/mo + GST
Reduced rate — standard rate is $2,000+/mo at this spend level
Setup fee
$0
No onboarding cost
Contract
Month to month
Cancel anytime with 30 days notice
Ad spend
Yours
Paid directly to Meta — we never touch it
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05 — Why Ven
What Makes Us Different
👤
You deal with the person doing the work
No account managers relaying messages. The specialist running your ads is the person you talk to.
🎯
Dedicated Meta Ads specialists
We're a full-service agency with a dedicated paid social team. Your Meta account is managed by specialists — not generalists juggling ten channels.
📅
No lock-in
Month to month. If we're not delivering, you can walk. That keeps us accountable.
⚡
We move fast
Dedicated experts per channel means decisions happen fast. When something needs to change in your account, it changes — no waiting on generalists.
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05 — On Budget & MER
Addressing the Blowout
When MER (Marketing Efficiency Ratio) starts climbing, the problem is almost never the spend — it's how the spend is structured. Here's what typically causes it and how we fix it.
Why MER Blows OutCommon Cause
The Pattern
Budget increases without structural changes
Prospecting campaigns eating retargeting budget
Audience saturation — same people seeing the same ad
Creative fatigue driving up CPMs
Our Fix
Frequency caps and audience refresh cycles
Strict budget splits by funnel stage
Monthly creative rotation to reset fatigue
MER tracked weekly — we flag before it becomes a problem
At $10K/month, a 10% efficiency gain is $1,000/month back in your pocket — or $1,000 more reach for the same spend. That's the target.
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06 — Results
What We've Done for Similar Brands
B2C Wellness & Nutrition
215K
Impressions
$1.63
Cost per click
1,762
Add to carts
Häcker Kitchens
Lead Gen — Luxury Kitchens
717K
Impressions
1,066
Leads generated
$1.19
Cost per click
B2C — Racehorse Ownership
21.9M
Impressions
13.96x
ROAS
$0.57
Cost per click
06 — Next Steps
Ready to make your $10K work harder?
Book a 15-minute call with James to walk through what we'd change first.
